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~subject:"Public relations"
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Public relations
Corporate social responsibility
38
Corporate Social Responsibility
33
Consumer behaviour
26
Konsumentenverhalten
24
Firmenimage
15
Beziehungsmarketing
14
Corporate reputation
14
Relationship marketing
14
Bank
13
Kundenzufriedenheit
13
Customer satisfaction
12
Loyalty
11
Stakeholder
11
CSR
10
Customers
9
Satisfaction
9
CSR image
8
Spain
8
Spanien
8
Brand image
7
Identification
7
Reporting
7
Reputation
7
Markenimage
6
Messung
6
Stakeholders
6
CSR perceptions
5
Measurement
5
Nachhaltige Entwicklung
5
Sustainable development
5
Öffentlichkeitsarbeit
5
Commercial banks
4
Entrepreneurship
4
Entrepreneurship approach
4
Gastgewerbe
4
Hospitality industry
4
Hotel industry
4
Hotellerie
4
Savings banks
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English
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Pérez, Andrea
5
Garcia de los Salmones Sanchez, Maria del Mar
2
Rodríguez del Bosque, Ignacio A.
2
Baraibar-Diez, Elisa
1
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Corporate communications : an international journal
1
Corporate reputation review : an international journal
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
Journal of financial services marketing : JFSM
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
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1
CSR communication and media channel choice in the hospitality and tourism industry
Pérez, Andrea
;
Garcia de los Salmones Sanchez, Maria …
- In:
Tourism management perspectives : TMP
45
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014283428
Saved in:
2
Stories or expositive messages? : comparing their effectiveness in corporate social responsibility communication
Pérez, Andrea
;
Baraibar-Diez, Elisa
;
Garcia de los …
- In:
International journal of business communication : IJBC …
61
(
2024
)
2
,
pp. 360-384
Persistent link: https://www.econbiz.de/10014635509
Saved in:
3
Corporate reputation and CSR reporting to stakeholders : gaps in the literature and future lines of research
Pérez, Andrea
- In:
Corporate communications : an international journal
20
(
2015
)
1
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010513895
Saved in:
4
Organizational and corporate identity revisited : toward a comprehensive understanding of identity in business
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
Corporate reputation review : an international journal
17
(
2014
)
1
,
pp. 3-27
Persistent link: https://www.econbiz.de/10010351359
Saved in:
5
Customer values and CSR image in the banking industry
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
Journal of financial services marketing : JFSM
20
(
2015
)
1
,
pp. 46-61
Persistent link: https://www.econbiz.de/10011298753
Saved in:
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