The paper enhances micro-cognitive understandings of how organisational values can build internal reputation. Drawing-on a multi-method case study of a private hospital in Malaysia, we show the process of how values are internalised within organisations. We illustrate how different internal...

This paper argues that the reputations of firms are key in determining whether students decide to apply to particular companies. Senior managers and scholars alike need to be aware that firms have not just one, but multiple reputations within the student talent market, which has important...

This chapter reviews the research on marketing and reputation relevant to professional service firms (PSFs). Although there has been relatively little research to date, we organise the material by problematising the issue of marketing within PSFs before introducing reputation and using a...

Learning ObjectivesThe aim of this chapter is to:• Introduce the concept of corporate reputation.• Highlight the importance of reputation for organizations as well as for cities and countries.• Underscore the connection between reputation and international human resource management...