Similar Search Results

New product design under channel acceptance : brick-and-mortar, online-exclusive, or brick-and-click

Luo, Lan; Sun, Jiong - In: Production and operations management : an international … 25 (2016) 12, pp. 2014-2034

Persistent link: https://www.econbiz.de/10011628203

How retailer and competitor decisions drive the long-term effectiveness of manufacturer promotions for fast moving consumer goods

Pauwels, Koen - In: Journal of retailing 83 (2007) 3, pp. 297-308

Persistent link: https://www.econbiz.de/10003517343

Amplifying off-site purchases with on-site retail media advertising

Zenetti, German; Pauwels, Koen - In: Journal of interactive marketing 59 (2024) 4, pp. 329-346

Persistent link: https://www.econbiz.de/10015159119

Does online information drive offline revenues? : only for specific products and consumer segments!

Pauwels, Koen; Leeflang, Peter; Teerling, Marije L.; … - In: Journal of retailing 87 (2011) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10009011994

The reciprocal relationship between private label use and store loyalty

Ailawadi, Kusum L. (contributor); Pauwels, Koen (contributor) - 2007 - Rev.

Persistent link: https://www.econbiz.de/10003753974

Private-label use and store loyalty

Ailawadi, Kusum L.; Pauwels, Koen; Steenkamp, … - In: Journal of marketing 72 (2008) 6, pp. 19-30

Persistent link: https://www.econbiz.de/10003782390

Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment

Pauwels, Koen; Neslin, Scott A. - In: Journal of retailing 91 (2015) 2, pp. 182-197

Persistent link: https://www.econbiz.de/10011308952

The hare and the tortoise : do earlier adopters of online channels purchase more?

Li, Jing; Konuş, Umut; Pauwels, Koen; Langerak, Fred - In: Journal of retailing 91 (2015) 2, pp. 289-308

Persistent link: https://www.econbiz.de/10011309673

Fanning the flames? : how media coverage of a price war affects retailers, consumers, and investors

Heerde, Harald J. van; Gijsbrechts, Els; Pauwels, Koen - In: Journal of marketing research : JMR 52 (2015) 5, pp. 674-693

Persistent link: https://www.econbiz.de/10011349862

What is Special about Marketing Organic Products? How Organic Assortment, Price and Promotions Drive Retailer Performance

Bezawada, Ram - 2012

Higher sales and margins are key goals for retailers promoting emerging products, such as organics, but little is known about their marketing effectiveness and their cross-effects on conventional product sales. Extant research reports conflicting results about price and promotional sensitivity...

Persistent link: https://www.econbiz.de/10013098405