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Dynamic interplays between online reviews and marketing promotions
Zhang, Yufei; Voorhees, Clay M.; Hult, G. Tomas M. - In: Journal of the Academy of Marketing Science 52 (2024) 6, pp. 1820-1841
Persistent link: https://www.econbiz.de/10015192964
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Disentangling the effects of promotion mix on new product sales : an examination of disaggregated drivers and the moderating effect of product class
Chaudhuri, Malika; Calantone, Roger J.; Voorhees, Clay M.; … - In: Journal of business research : JBR 90 (2018), pp. 286-294
Persistent link: https://www.econbiz.de/10011882033
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The effects of loyalty program introduction and design on short- and long-term sales and gross profits
Chaudhuri, Malika; Voorhees, Clay M.; Beck, Jonathan M. - In: Journal of the Academy of Marketing Science 47 (2019) 4, pp. 640-658
Persistent link: https://www.econbiz.de/10012107256
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Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.; Robinson, Stacey G.; Voorhees, Clay M. - In: Journal of the Academy of Marketing Science 51 (2023) 5, pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213