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The dark side of mobile money : perspectives from an emerging economy
Mogaji, Emmanuel; Nguyen Phong Nguyen - In: Technological forecasting & social change : an … 185 (2022), pp. 1-21
Persistent link: https://www.econbiz.de/10014233869
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#BankFromHome : using advertisement campaigns to change banking behaviour during the COVID-19 pandemic in an emerging economy
Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Marketing Communications and Brand Development in …, (pp. 83-108). 2022
Persistent link: https://www.econbiz.de/10013280188
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Brand development through sustainability certifications in emerging markets : adoption of B corporation certification in Vietnam
Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Marketing Communications and Brand Development in …, (pp. 233-255). 2022
Persistent link: https://www.econbiz.de/10013280201
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Empowering women agriculture entrepreneurs : banks' role in achieving sustainable development goals
Adefare, Tomisin; Adeola, Ogechi; Mogaji, Emmanuel; … - In: International journal of bank marketing 42 (2024) 4, pp. 692-724
Persistent link: https://www.econbiz.de/10015057241
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Business environment and adoption of AI : navigation for internationalization by new ventures in emerging markets
Moharrak, Moayad; Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Thunderbird international business review 66 (2024) 4, pp. 355-372
Persistent link: https://www.econbiz.de/10014634575
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B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel; Restuccia, Mariachiara; Lee, Zoe; … - In: Industrial marketing management : the international … 108 (2023), pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
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Emerging economies in fashion global value chains : brand positioning and managerial implications
Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 109-133). 2023
Persistent link: https://www.econbiz.de/10013543213
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The base-of- the-pyramid orientation and export performance of Vietnamese small and medium enterprises
Nguyen Phong Nguyen; Adomako, Samuel; Ahsan, Mujtaba - In: Journal of business research : JBR 154 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10013468680