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Individualized hybrid models for conjoint analysis
Green, Paul E.
- In:
Management science : journal of the Institute for …
42
(
1996
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6
,
pp. 850-867
Persistent link: https://www.econbiz.de/10001205741
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010336664
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Marketing research and modeling
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337117
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Market segmentation
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337119
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Consumer behavior
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337122
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Quantitative methods in marketing
Frank, Ronald Edward
-
1967
Persistent link: https://www.econbiz.de/10000546251
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