Overview of the data mining process -- Data visualization -- Dimension reduction -- Evaluating predictive performance -- Multiple linear regression -- k-Nearest Neighbors (kNN) -- The Naive Bayes classifier -- Classification and regression trees -- Logistic regression -- Neural nets --...

Foreword / by Gareth James -- Foreword / by Ravi Bapna -- Preface to the Python edition -- Overview of the data mining process -- Data visualization -- Dimension reduction -- Evaluating predictive performance -- Multiple linear regression -- k-nearest neighbors (kNN) -- The naive Bayes...

This research essay highlights the need to integrate predictive analytics into information systems (IS) research, and shows several concrete ways in which this can be accomplished. Predictive analytics include empirical methods (statistical and other) that generate data predictions as well as...