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A service perspective : key ma...
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Services
Service-dominant logic
72
Service-Dominant Logic
69
Marketing theory
49
Marketingtheorie
49
Betriebliche Wertschöpfung
30
Value creation
30
Dienstleistung
25
Marketing
21
Relationship marketing
21
Beziehungsmarketing
19
Theory
19
Theorie
17
Customer integration
15
Dienstleistungsmarketing
15
Innovation
15
Kundenintegration
15
Services marketing
15
USA
15
Vereinigte Staaten
15
United States
14
Marketing management
13
Marketingmanagement
13
Lieferantenmanagement
10
Strategisches Management
10
Supplier relationship management
10
service-dominant logic
10
Institutional economics
9
Institutionenökonomik
9
Institutions
9
Einzelhandel
8
Service ecosystems
8
Consumer behaviour
7
Konsumentenverhalten
7
New product development
7
Produktentwicklung
7
Retail trade
7
Distribution channel
6
History of economic thought
6
Innovation management
6
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6
Free
2
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Article
23
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20
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20
Aufsatz im Buch
3
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3
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English
22
German
1
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Vargo, Stephen L.
20
Lusch, Robert F.
14
Akaka, Melissa Archpru
5
Chandler, Jennifer D.
2
Fehrer, Julia
2
O'Shaughnessy, John
2
O'Shaughnessy, Nicholas Jackson
2
Wieland, Heiko
2
Barile, Sergio
1
Gustafsson, Anders
1
Horbel, Chris
1
Kjellberg, Hans
1
Koskela-Huotari, Kaisa
1
Maglio, Paul P.
1
Nambisan, Satish
1
Nariswari, Angeline
1
Nenonen, Suvi
1
Peters, Linda
1
Polese, Francesco
1
Reynoso, Javier
1
Sarno, Debora
1
Saviano, Marialuisa
1
Spohrer, James
1
Vaughan, Claudia
1
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European journal of marketing : EJM
3
Journal of service management
2
Journal of the Academy of Marketing Science
2
Marketing theory
2
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
1
European management journal
1
Handbook of service science ; [Vol. 1]
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems and e-business management : ISeB
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of international marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of service management research : SMR
1
Journal of service research : JSR
1
Management information systems : mis quarterly
1
Service science, management and engineering : education for the 21st Century
1
The journal of services marketing
1
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ECONIS (ZBW)
23
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1
Advancing service science with service-dominant logic : clarifications and conceptual development
Vargo, Stephen L.
;
Lusch, Robert F.
;
Akaka, Melissa Archpru
-
2010
Persistent link: https://www.econbiz.de/10003968697
Saved in:
2
Stepping aside and moving on : a rejoinder to a rejoinder
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1319-1321
Persistent link: https://www.econbiz.de/10009267010
Saved in:
3
Service-dominant logic : a rejoinder to Lusch and Vargo's reply
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1310-1318
Persistent link: https://www.econbiz.de/10009267013
Saved in:
4
Service-dominant logic : a necessary step
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1298-1309
Persistent link: https://www.econbiz.de/10009267015
Saved in:
5
The complexity of context : a service ecosystems approach for international marketing
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010233213
Saved in:
6
It's all B2B … and beyond : toward a systems perspective of the market
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 181-187
Persistent link: https://www.econbiz.de/10008934076
Saved in:
7
Alternative Logiken für Dienstleistungen : von hybriden Systemen zu Serviceökosystemen
Vargo, Stephen L.
;
Lusch, Robert F.
;
Horbel, Chris
; …
- In:
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
,
(pp. 137-153)
.
2011
Persistent link: https://www.econbiz.de/10008908803
Saved in:
8
A service logic for service science
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Service science, management and engineering : education …
,
(pp. 83-88)
.
2008
Persistent link: https://www.econbiz.de/10003827755
Saved in:
9
Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
Saved in:
10
Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.
;
Vargo, Stephen L.
;
Gustafsson, Anders
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
Saved in:
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