This study was motivated by various literature and studies which agree that Zimbabwe's unemployment has increased up to 95% and it is viewed as the highest in the world. It was most worrying from the statistics that most of those who make up the 95% are educated youths aged between 15 and 35...

Building and maintaining brand loyalty is crucial for every organisation in such competitive business environment and organisations in the hospitality industry are not spared. Hotels have made many efforts on branding to gain brand loyalty from their customers and recently they have carried...

Customer satisfaction, loyalty and corporate image play a critical role in improving loyalty within the banking sector. The current study examines the mediators and moderators of the effect of customer satisfaction on loyalty. Data were collected from bank customers (n = 308) using a structured...

Globally, there is increased customer mobility and competition within the higher education sector. As such, university management and administration practices should consider academic satisfaction, quality and loyalty as important factors to infl uence graduate job performance. The study was...

The aim of this study was to establish the effect of corporate social responsibility (donations, sponsorship and community involvement) on brand awareness within the insurance sector in Zimbabwe. Data was gathered from 350 insurance customers using a structured questionnaire with Likert-type...

Resource and supplier relationship management continues to play a critical role in the efficiency of the supply chain and its competitive positioning. The current study sought to establish how the paint manufacturing industry's performance is influenced by resource allocation (finance, human,...