Chopra, Ritika; Bhardwaj, Seema; Baber, Hasnan; Idris … - In: Journal of Business & Industrial Marketing 39 (2024) 12, pp. 2774-2790
Purpose This study aims to conduct a systematic review of the existing literature on export promotion and foreign market entry strategies for small and medium enterprises (SMEs). Design/methodology/approach This study incorporates systematic literature review by using bibliometric technique and...