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Managing for media anarchy : a corporate marketing perspective
Bruce, Margaret; Solomon, Michael R. - In: Journal of marketing theory and practice 21 (2013) 3, pp. 307-318
Persistent link: https://www.econbiz.de/10009787442
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An old model for a new age : consumer decision making in participatory digital culture
Ashman, Rachel; Solomon, Michael R.; Wolny, Julia - In: Journal of customer behaviour 14 (2015) 2, pp. 127-146
Persistent link: https://www.econbiz.de/10011412286
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Credibility in the blogosphere : a study of measurement and influence of wine blogs as an information source
Cosenza, Tracy Rickman; Solomon, Michael R.; Kwon, Wi-Suk - In: Journal of consumer behaviour : an international … 14 (2015) 2, pp. 71-91
Persistent link: https://www.econbiz.de/10011294147
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Virtual social identity and consumer behavior
Wood, Natalie T. (ed.); Solomon, Michael R. (ed.) - 2015
Persistent link: https://www.econbiz.de/10014499631