In this study, we investigate a newspaper's decision to expand its product line by adding an online edition that incorporates user-generated content, and the impact of this decision on its slanting of news. We demonstrate that adding an online edition results in reduced profits for competing...

The erosion of high-end fashion brands by fast fashion copycats (e.g., Zara, H&M) has provoked ongoing controversies and unceasing legal attempts to copyright fashion designs. Despite this tension around the enforcement of copyrights and the purported negative impact of copycats, the effect of...

In the rapidly growing influencer marketing industry, positive consumer sentiment toward sponsored content is critical for the success of sponsoring brands and influencers alike. Unfortunately, consumers tend to react more negatively to sponsored videos than to non-sponsored videos. This paper...