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Journal of marketing research
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ECONIS (ZBW)
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The Second Digital Revolution
Rindfleisch, Aric
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 13-17
Persistent link: https://www.econbiz.de/10012229438
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2
The Impact of User-Generated Content On Product Innovation
O'Hern, Matt S.
-
2014
Persistent link: https://www.econbiz.de/10013068033
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3
God and mammon : the influence of religiosity on brand connections
Rindfleisch, Aric
;
Wong, Nancy
;
Burroughs, James E.
- In:
The connected customer : the changing nature of …
,
(pp. 163-201)
.
2010
Persistent link: https://www.econbiz.de/10003951890
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4
The "idea advantage" : how content sharing strategies impact engagement in online learning platforms
Narang, Unnati
;
Yadav, Manjit S.
;
Rindfleisch, Aric
- In:
Journal of marketing research
59
(
2022
)
1
,
pp. 61-78
Persistent link: https://www.econbiz.de/10012801820
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