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Sustainable marketing and social media : a cross-country analysis of motives for sustainable behaviors
Minton, Elizabeth; Lee, Christopher; Orth, Ulrich R.; … - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 69-84
Persistent link: https://www.econbiz.de/10009762981
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Sustainable marketing and social media : a cross-country analysis of motives for sustainable behaviors
Minton, Elizabeth; Lee, Christopher; Orth, Ulrich R.; … - In: Green advertising and the reluctant consumer, (pp. 61-76). 2014
Persistent link: https://www.econbiz.de/10010399383
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The linguistics of social media : communication of emotions and values in sport
Lee, Christopher; Kahle, Lynn R. - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 4, pp. 201-211
Persistent link: https://www.econbiz.de/10011635480
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Investigating the effect of social media application on firm capabilities and performance : the perspective of dynamic capability view
Ye, Yu; Yu, Qionglei; Zheng, Yongjun; Zheng, Yi - In: Journal of business research : JBR 139 (2022), pp. 510-519
Persistent link: https://www.econbiz.de/10013194226