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"To trust or not to trust" : the impact of social media influencers on the reputation of corporate brands in crisis
Singh, Jaywant; Crisafulli, Benedetta; Quamina, La Toya; … - In: Journal of business research : JBR 119 (2020), pp. 464-480
Persistent link: https://www.econbiz.de/10012417030
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Empirical insights into sustainability of an online community
Shukla, Paurav; Pancholi, Jatin - In: Marketing in the new global order : challenges and …, (pp. 422-433). 2007
Persistent link: https://www.econbiz.de/10003736501
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Interactive effects of individual- and group-level variables on virtual purchase behavior in online communities
Shukla, Paurav; Drennan, Judy - In: Information & management : the internat. journal of … 55 (2018) 5, pp. 598-607
Persistent link: https://www.econbiz.de/10011872924
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Digitalized social support in the healthcare environment : effects of the types and sources of social support on psychological well-being
Wang, Weisha; Shukla, Paurav; Shi, Guicheng - In: Technological forecasting & social change : an … 164 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012668067
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Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei; Jayawardhena, Chanaka; Shukla, Paurav; … - In: Journal of business research : JBR 176 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10014550367