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Run-of-the-Mill or Avant Garde? : identifying restaurant category positioning and tastemakers from digital geo-location history
Banerjee, Syagnik; Poddar, Amit - In: Journal of business research : JBR 130 (2021), pp. 436-443
Persistent link: https://www.econbiz.de/10012544847
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False advertising or slander? : using location based tweets to assess online rating-reliability
Poddar, Amit; Banerjee, Syagnik; Sridhar, Karthik - In: Journal of business research : JBR 99 (2019), pp. 390-397
Persistent link: https://www.econbiz.de/10012023666
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Discovering synergies and conflicts in online and offline in-store engagement
Banerjee, Syagnik; Sultan, Fareena; Hofacker, Charles F. - In: Journal of marketing analytics : JMA 11 (2023) 4, pp. 761-776
Persistent link: https://www.econbiz.de/10014537401