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Assessing the influence of COVID-19 protocol on online health information seeking intention of athletes in India
Behera, Rajat Kumar; Bala, Pradip Kumar; Rana, Nripendra P. - In: Benchmarking : an international journal 30 (2023) 8, pp. 2670-2704
Persistent link: https://www.econbiz.de/10014502235
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Gender classification of microblog text based on authorial style
Mukherjee, Shubhadeep; Bala, Pradip Kumar - In: Information systems and e-business management : ISeB 15 (2017) 1, pp. 117-138
Persistent link: https://www.econbiz.de/10011711678
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An NLP-SEM approach to examine the gratifications affecting user's choice of different e-learning providers from user tweets
Ray, Arghya; Bala, Pradip Kumar; Kumar, Rahul - In: Journal of decision systems 30 (2021) 4, pp. 439-455
Persistent link: https://www.econbiz.de/10012694106
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Exploring the impact of different factors on brand equity and intention to take up online courses from e-learning platforms
Ray, Arghya; Bala, Pradip Kumar; Chakraborty, Shibashish; … - In: Journal of retailing and consumer services 59 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012433342
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Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach
Ray, Arghya; Bala, Pradip Kumar; Rana, Nripendra P. - In: Journal of business research : JBR 128 (2021), pp. 391-404
Persistent link: https://www.econbiz.de/10012494465
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A text mining approach to explore factors influencing consumer intention to use metaverse platform services : Insights from online customer reviews
Bala, Pradip Kumar; Chakraborty, Shibashish - In: Journal of retailing and consumer services 81 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015116889
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Examining the research on social media in business-to-business marketing with a focus on sales and the selling process
Kumar, Bipul; Sharma, Arun - In: Industrial marketing management : the international … 102 (2022), pp. 122-140
Persistent link: https://www.econbiz.de/10013259033