Narrow search
Showing 1 - 10 of 12
Cover Image
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin; Moon, Hakil; Kim, Kyung Hoon; Wang, Shuman - In: Journal of business research : JBR 130 (2021), pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Cover Image
Enhancing parasocial brand experience and brand equity : unleashing the advantages of ChatGPT service
Wang, Shuman; Yuan, Chunlin; Moon, Hakil; Kim, Kyung Hoon - In: International journal of consumer studies 49 (2025) 2, pp. 1-17
Persistent link: https://www.econbiz.de/10015333837
Cover Image
A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei; Yuan, Chunlin; Kim, Juran; Wang, Shuman - In: Journal of business research : JBR 130 (2021), pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
Cover Image
Exploring the brand experience in the metaverse under the perspective of technology acceptance model
Yu, Xiaolei; Cheng, Xuxiang; Kim, Kyung Hoon; Wang, … - In: Asia Pacific journal of marketing and logistics 36 (2024) 12, pp. 3410-3426
Persistent link: https://www.econbiz.de/10015211016
Cover Image
Parasocial relationship effects on customer equity in the social media context
Yuan, Chun Lin; Kim, Juran; Kim, Sang Jin - In: Journal of business research : JBR 69 (2016) 9, pp. 3795-3803
Persistent link: https://www.econbiz.de/10011515264
Cover Image
Digital and social media marketing in global business environment
Kim, Kyung Hoon - In: Journal of business research : JBR 131 (2021), pp. 627-629
Persistent link: https://www.econbiz.de/10012545023
Cover Image
Which content types increase participation in fashion social platforms?
Ko, Eunju; Chun, Eunha; Song, Sangah; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 297-313
Persistent link: https://www.econbiz.de/10010408104
Cover Image
Website evaluation factors and virtual community loyalty in Korea
Kim, Kyung Hoon; Jung, Yong Man - In: Cross-cultural buyer behavior, (pp. 231-252). 2007
Persistent link: https://www.econbiz.de/10003478347
Cover Image
Corporate sustainability efforts and e-WOM intentions in social platforms
Choi, Chang Suk; Cho, Yoon-Na; Ko, Eunju; Kim, Sang Jin; … - In: International journal of advertising : the review of … 38 (2019) 8, pp. 1224-1239
Persistent link: https://www.econbiz.de/10012200375
Cover Image
Fashion marketing trends in social media and sustainability in fashion management
Kim, Kyung Hoon; Kim, Eun Young - In: Journal of business research : JBR 117 (2020), pp. 508-509
Persistent link: https://www.econbiz.de/10012287953