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How to engage customers in co-creation : customers' motivations for collaborative innovation
Fernandes, Teresa; Remelhe, Pedro - In: Journal of strategic marketing 24 (2016) 3/4, pp. 311-326
Persistent link: https://www.econbiz.de/10011592005
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Sharing dissatisfaction online : analyzing the nature and predictors of hotel guests negative reviews
Fernandes, Teresa; Fernandes, Filipa - In: Journal of hospitality marketing & management 27 (2018) 2, pp. 127-150
Persistent link: https://www.econbiz.de/10011848333
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Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno; Langaro, Daniela; Fernandes, Teresa; … - In: The journal of brand management : an international journal 27 (2020) 6, pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
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Social media and sports : driving fan engagement with football clubs on Facebook
Vale, Leonor; Fernandes, Teresa - In: Journal of strategic marketing 26 (2018) 1, pp. 37-55
Persistent link: https://www.econbiz.de/10011860421
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Understanding drivers and outcomes of lurking vs. posting engagement behaviours in social media-based brand communities
Fernandes, Teresa; Castro, Ana - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 7/8, pp. 660-681
Persistent link: https://www.econbiz.de/10012249622
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Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta; Fernandes, Teresa - In: Journal of strategic marketing 30 (2022) 4, pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
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Brands as drivers of social media fatigue and its effects on users' disengagement: the perspective of young consumers
Fernandes, Teresa; Oliveira, Rodrigo - In: Young consumers : insight and ideas for responsible … 25 (2024) 5, pp. 625-644
Persistent link: https://www.econbiz.de/10015047538
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Judging a book by its cover? : the role of unconventional appearance on social media influencers effectiveness
Fernandes, Teresa; Nettleship, Heather; Pinto, Luísa Helena - In: Journal of retailing and consumer services 66 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013209677