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Despite our understanding that social media and online healthcare communities can help to eliminate health information asymmetry and improve patients’ self-care engagement, we have yet to understand what happens when patients have access to others’ health data and how patients’ access to...
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This research examines the role of online anonymity in shaping herding behavior in peer-to-peer (P2P) lending markets. Drawing on theories from social psychology literature, we argue that a lender forms different credibility perceptions toward preceding peers per their anonymity status, and then...
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Gamified challenges, one of the most popular features of online weight-loss communities, enable users to set weight-loss goals and compete with other challenge participants via leaderboards. In this paper, using the data from a leading online weight-loss community, we study the effect of...
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