Recent shifts in societal discourse have led digital platforms to support equity, inclusivity, and diversity by introducing identity signaling features, e.g., indicators of owner race or gender. In this work, we explore whether, when, and how using those features may impact retailer demand. We...

In hopes of motivating consumers to provide larger volumes of useful reviews, many retailers offer financial incentives. Here, we explore an alternative approach, social norms, wherein we inform people about the volume of reviews authored by peers. We test the effectiveness of using financial...

This paper examines how i) a crowdfunding campaign's pro-sociality (the production of a public versus private good), ii) the social network structure (embeddedness) among individuals advocating for the campaign on social media, and iii) the volume of social media activity around a campaign,...