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Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.; Calder, Bobby J.; Kim, Su Jung; … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
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Understanding the effects of different review features on purchase probability
Kim, Su Jung; Maslowska, Ewa; Malthouse, Edward C. - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 29-53
Persistent link: https://www.econbiz.de/10011859197
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Automatically detecting image-text mismatch on instagram with deep learning
Ha, Yui; Park, Kunwoo; Kim, Su Jung; Joo, Jungseock; … - In: Journal of advertising 50 (2021) 1, pp. 52-62
Persistent link: https://www.econbiz.de/10012483693
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Online reviews as customers' dialogues with and about brands
Maslowska, Ewa; Kim, Su Jung; Malthouse, Edward C.; … - In: Handbook of research on customer engagement, (pp. 76-96). 2019
Persistent link: https://www.econbiz.de/10013163352
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Successfully communicating a cocreated innovation
Wang, Helen Si; Noble, Charles H.; Dahl, Darren W.; … - In: Journal of marketing 83 (2019) 4, pp. 38-57
Persistent link: https://www.econbiz.de/10012176063