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Social Web
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Social media
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Consumer behaviour
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Customer integration
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Herd behavior
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Instagram
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Social capital
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Social network analysis
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Social web
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Team exploration
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Theorie
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Trust transfer theory
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Verified badge
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Betriebliche Wertschöpfung
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Beziehungsmarketing
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Liao, Chien Hsiang
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Chiang, Chang-Tang
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Hsieh, Jung-Kuei
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Koo, Tian-Lih
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Kumar, Sushant
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Yang, Ming-Hsien
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Journal of electronic commerce research : JECR
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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Does the verified badge of social media matter? : the perspective of trust transfer theory
Liao, Chien Hsiang
;
Hsieh, Jung-Kuei
;
Kumar, Sushant
- In:
Journal of research in interactive marketing : …
18
(
2024
)
6
,
pp. 1017-1033
Persistent link: https://www.econbiz.de/10015324048
Saved in:
2
What drives customer engagement behavior? : the impact of user participation from a sociotechnical perspective
Chiang, Chang-Tang
;
Yang, Ming-Hsien
;
Koo, Tian-Lih
; …
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
3
,
pp. 197-214
Persistent link: https://www.econbiz.de/10012296019
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