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The purpose of this research is to examine the impact of social media usage on employee and organization performance. The research was done on one multinational IT Company. Social media usage was measured using knowledge sharing, decision making and communication. Organizational performance was...
Persistent link: https://www.econbiz.de/10012117011
The aim of this research is to examine the determinants of social media adoption and its effect on social media returns. Data were collected from 100 managers working at small-medium enterprises using a Likert rating questionnaire (1-5). Data were analysed using Structural Equation Modelling....
Persistent link: https://www.econbiz.de/10014092639
The purpose of this research is to examine the effect of Facebook in influencing student intention to enroll in foreign degree programme in Malaysia. The need for this study arose given the limited or no research done on examining the impact of Facebook in promoting foreign degree programme in...
Persistent link: https://www.econbiz.de/10012926886