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Social media influencer over-endorsement : implications from a moderated-mediation analysis
Cheah, Chee Wei; Koay, Kian Yeik; Lim, Weng Marc - In: Journal of retailing and consumer services 79 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015098560
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Social media in medical and health care : opportunities and challenges
Lim, Weng Marc - In: Marketing intelligence & planning 34 (2016) 7, pp. 964-976
Persistent link: https://www.econbiz.de/10011623908
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Understanding the selfie phenomenon : current insights and future research directions
Lim, Weng Marc - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1773-1788
Persistent link: https://www.econbiz.de/10011616973
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Exploring the nexus of social media influencers and consumer brand engagement
Cheung, Man Lai; Leung, Wilson Ka-shing; Yang, Morgan X.; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2370-2385
Persistent link: https://www.econbiz.de/10013553006
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How perceived behavioral control affects trust to purchase in social media stores
Sembada, Agung Y.; Koay, Kian Yeik - In: Journal of business research : JBR 130 (2021), pp. 574-582
Persistent link: https://www.econbiz.de/10012544874
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How do perceived social media marketing activities foster purchase intentions? : a multiple sequential mediation model
Koay, Kian Yeik; Cheah, Chee Wei; Goon, Serena Wooi-U - In: Journal of global marketing 36 (2023) 3, pp. 210-224
Persistent link: https://www.econbiz.de/10014321513
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Social Media Influencer Marketing : Commentary on the Special Issue
Koay, Kian Yeik; Tjiptono, Fandy; Chai Wen Teoh; Memon, … - In: Journal of internet commerce 22 (2023) 1, pp. S1-S3
Persistent link: https://www.econbiz.de/10014287950
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"I follow what you post!" : the role of social media influencers' content characteristics in consumers' online brand-related activities (COBRAs)
Cheung, Man Lai; Leung, Wilson Ka-shing; Aw, Eugene Cheng-Xi - In: Journal of retailing and consumer services 66 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013209711
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Social media influencer marketing : the moderating role of materialism
Koay, Kian Yeik; Cheung, Man Lai; Soh, Patrick Chin-Hooi; … - In: European business review 34 (2022) 2, pp. 224-243
Persistent link: https://www.econbiz.de/10013164663
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Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc; Rasul, Tareq - In: Journal of business research : JBR 148 (2022), pp. 325-342
Persistent link: https://www.econbiz.de/10013325487