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Online lead generation : an emerging industry
Stolz, Simon; Wisskirchen, Kilian C.; Schlereth, Christian - In: Marketing review St. Gallen : Marketingfachzeitschrift … 38 (2021) 4, pp. 32-39
Persistent link: https://www.econbiz.de/10012614736
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Social capital accumulation through social media networks : evidence from a randomized field experiment and individual-level panel data
Weiler, Michael; Stolz, Simon; Lanz, Andreas U.; … - In: MIS quarterly 46 (2022) 2, pp. 771-812
Persistent link: https://www.econbiz.de/10013286499
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Predicting tie strength with ego network structures
Stolz, Simon; Schlereth, Christian - In: Journal of interactive marketing : a quarterly … 54 (2021), pp. 40-52
Persistent link: https://www.econbiz.de/10012592153
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Social Capital Accumulation Through Social Media Networks : Evidence from a Randomized Field Experiment and Individual-Level Panel Data
Weiler, Michael; Stolz, Simon; Lanz, Andreas U.; … - 2022
Work-related social media networks (SMNs) like LinkedIn introduce novel networking opportunities and features that promise to help individuals establish, extend, and maintain social capital (SC). Typically, work-related SMNs offer access to advanced networking features only to premium users in...
Persistent link: https://www.econbiz.de/10014088640
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When a crisis has a silver lining : social media P2P fundraising at the start of COVID-19
Martin, Béatrice; Schlereth, Christian - In: Nonprofit and voluntary sector quarterly : journal of … 53 (2024) 5, pp. 1329-1342
Persistent link: https://www.econbiz.de/10015395996
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The Google economy
Chakirov, Artem; Hoffmann, Alexander; Ju, Julia; … - In: The future of social commerce : trends for the web 2020 …, (pp. 89-106). 2009
Persistent link: https://www.econbiz.de/10008659225