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Conspicuous consumption via social media

Lee Kar Wai; Syuhaily Osman - In: Leveraging consumer behavior and psychology in the …, (pp. 60-80). 2020

Persistent link: https://www.econbiz.de/10012242019

Conceptualizing persuasive messages using ELM in social media

Teng, Shasha; Kok Wei Khong; Wei Wei Goh - In: Journal of internet commerce 13 (2014) 1/4, pp. 65-87

Persistent link: https://www.econbiz.de/10010474807

Persuasive communication : a study of major attitude-behavior theories in a social media context

Teng, Shasha; Kok Wei Khong; Wei Wei Goh - In: Journal of internet commerce 14 (2015) 1, pp. 42-64

Persistent link: https://www.econbiz.de/10011432398

An investigation of online shopping experience on trust and behavioral intentions

Samuel, Lee Hao Suan; Balaji, M. S.; Kok Wei Khong - In: Journal of internet commerce 14 (2015) 2, pp. 233-254

Persistent link: https://www.econbiz.de/10011432424

Determinants of negative word-of-mouth communication using social networking sites

Balaji, M. S.; Kok Wei Khong; Chong, Alain Yee Long - In: Information & management : the internat. journal of … 53 (2016) 4, pp. 528-540

Persistent link: https://www.econbiz.de/10011495336

Study abroad information in the new media

Teng, Shasha; Kok Wei Khong; Chong, Alain Yee Loong - In: Journal of marketing for higher education 25 (2015) 2, pp. 263-286

Persistent link: https://www.econbiz.de/10011497298

Conceptualising cues in social media

Teng, Shasha; Kok Wei Khong - In: International journal of internet marketing and … 9 (2015) 3, pp. 233-253

Persistent link: https://www.econbiz.de/10011498036

Analysing online reviews of restaurants in Malaysia : a novel approach to descriptive and predictive analytic

Kok Wei Khong; Shasha Teng; Butt, Mohammad Mohsin; … - In: International journal of electronic business : IJEB 16 (2021) 4, pp. 315-335

Persistent link: https://www.econbiz.de/10012669833

Impact of athlete performance and brand social value on product involvement : a mediation role of celebrity endorsement in social media

Jiang, Nan; Kok Wei Khong; Gan, Jen Ling; Turner, Jason … - In: Asia-Pacific journal of business administration 16 (2024) 3, pp. 589-612

Persistent link: https://www.econbiz.de/10015072382

Examining the Role of Viral Effect, Shopping Enjoyment and Trust on Purchase Intention of Social Commerce Sites in Malaysia

Lee, Samuel; Khong, Kok Wei; Jer Lang, Hong; Guptan, Vinitha - 2014

Social media has greatly changed the game in e-commerce. The convergence of social media and e-commerce means that online users can now influence purchase intention on social commerce sites via user-generated contents and viral effect. In the setting of online purchase, customers do not get to...

Persistent link: https://www.econbiz.de/10014141160