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Product placement in social games : consumer experiences in China

Chen, Huan; Haley, Eric - In: Journal of advertising : official publication of the … 43 (2014) 3, pp. 286-295

Persistent link: https://www.econbiz.de/10010408860

Product placement in social games : qualitative research insights

Chen, Huan; Haley, Eric; Deterding, Audrey - In: Advertising in new formats and media : current research …, (pp. 335-360). 2016

Persistent link: https://www.econbiz.de/10011473445

Remembering the FCB grid : thinking, feeling, and involvement in the age of social media

Haley, Eric John; Pittman, Matthew - In: Journal of advertising 51 (2022) 3, pp. 323-335

Persistent link: https://www.econbiz.de/10013362315

Chapter 15 Product Placement in Social Games: Qualitative Research Insights

Chen, Huan; Haley, Eric; Deterding, Audrey - In: Advertising in new formats and media : current research …, (pp. 335-360). 2016

Purpose The chapter examined the consumer meanings of product placements embedded in social games in different cultural contexts. Methodology/approach The theoretical perspective guiding the study is phenomenology, and the essay assignment and in-depth interviews were used to collect data....

Persistent link: https://www.econbiz.de/10015366501

Using the FCB grid to understand privacy concerns in social media advertising

Youn, Kibum; Pittman, Matthew; Haley, Eric John - In: International journal of advertising : the review of … 43 (2024) 3, pp. 405-433

Persistent link: https://www.econbiz.de/10014550975

Exploring anti-Asian racism activism on twitter during the early era of COVID-19 hate crimes : implications for marketers' social purpose communication strategy

Lee, Yoon-Joo; Haley, Eric John; Shang, Yuanyuan - In: Journal of current issues and research in advertising 45 (2024) 1, pp. 88-111

Persistent link: https://www.econbiz.de/10014514652