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"We go together" : understanding social cause-related purchase intentions of young adults

Arslanagic-Kalajdzic, Maja; Kadic-Maglajlic, Selma; … - In: Journal of business research : JBR 140 (2022), pp. 130-142

Persistent link: https://www.econbiz.de/10013040656

Social identity dimensions as drivers of consumer engagement in social media sports club

Trkulja, Željka Marčinko; Dlačić, Jasmina; … - In: Journal of risk and financial management : JRFM 15 (2022) 10, pp. 1-15

Consumer engagement is defined as a multidimensional concept in this study via the identification of members of a sports club social network and consumer identification with a sports club brand on social networks. Hence, the study focuses on sports clubs that engage with their customers through...

Persistent link: https://www.econbiz.de/10013471378

Social capital theory perspective on the role of academic social networking sites

Filipović, Jelena; Arslanagić-Kalajdžić, Maja - In: Journal of business research : JBR 166 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10014380331

Mirroring digital content marketing framework : capturing providers' perspectives through stimuli assessment and behavioural engagement response

Filipovic, Jelena; Arslanagić-Kalajdžić, Maja - In: European journal of marketing 57 (2023) 9, pp. 2173-2198

Persistent link: https://www.econbiz.de/10014448334

Controversial advert perceptions in SNS advertising : the role of ethical judgement and religious commitment

Kadić-Maglajlić, Selma; Arslanagić-Kalajdz̆ić, Maja; … - In: Journal of business ethics : JOBE 141 (2017) 2, pp. 249-265

Persistent link: https://www.econbiz.de/10011701135