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AMS review : official publication of the Academy of Marketing Science
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Consumer self-construal modulates the relevance of E-tail socialness
Aljukhadar, Muhammad
;
Senecal, Sylvain
- In:
Baltic journal of management : BJM
18
(
2023
)
5
,
pp. 545-562
Persistent link: https://www.econbiz.de/10014487537
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Consumer empowerment in consumer-firm relationships : conceptual framework and implications for research
Akhavannasab, Sanam
;
Dantas, Danilo C.
;
Senecal, Sylvain
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
3/4
,
pp. 214-227
Persistent link: https://www.econbiz.de/10011975504
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