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Does social media facilitate admission to business schools : evidence from prospective students
Sahu, Pabitra Kumar; Kumar, Rohit Vishal - In: Paradigm Shift in Business : Critical Appraisal of …, (pp. 255-274). 2023
Persistent link: https://www.econbiz.de/10014429385
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Effectiveness of social media marketing in the enrolment of management students in college and university : an exploratory study
Sahu, Pabitra Kumar; Kumar, Rohit Vishal - In: International journal of business competition and … 9 (2024) 1, pp. 30-42
Persistent link: https://www.econbiz.de/10015272505
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Bridging role conflict and active lurking : the role of transformational leadership in B2B online communities
Nguyen, Mai; Septianto, Felix; Das, Gopal; Malik, Ashish - In: Journal of knowledge management 29 (2025) 3, pp. 814-836
Persistent link: https://www.econbiz.de/10015324086
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Understanding the role of regulatory focus in e-tailing activities
Das, Gopal - In: The journal of services marketing 30 (2016) 2, pp. 212-222
Persistent link: https://www.econbiz.de/10011487068
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Improving base-of-the-pyramid consumer welfare through mobile technology services
Pandey, Devansh; Mukherjee, Srabanti; Das, Gopal; … - In: The journal of services marketing 36 (2022) 2, pp. 232-244
Persistent link: https://www.econbiz.de/10013407479
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Social selling cues : the dynamics of posting numbers viewed and bought on customers' purchase intentions
Das, Gopal; Spence, Mark T.; Agarwal, James - In: International journal of research in marketing : IJRM ; … 38 (2021) 4, pp. 994-1016
Persistent link: https://www.econbiz.de/10013191818
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Online group buying behavior : a study of experiential versus material purchases
Agarwal, James; Das, Gopal; Spence, Mark T. - In: Psychology & marketing 39 (2022) 10, pp. 1946-1963
Persistent link: https://www.econbiz.de/10013465131