Showing 1 - 10 of 24
Persistent link: https://www.econbiz.de/10015076990
Persistent link: https://www.econbiz.de/10014278690
Persistent link: https://www.econbiz.de/10014283318
Persistent link: https://www.econbiz.de/10014317876
Persistent link: https://www.econbiz.de/10012173432
This study deciphers the underlying mechanism by which virtual interactions influence sports viewing on a social live streaming (SLS) platform. Survey data was collected from 741 viewers who watched Thursday Night Football (TNF) co-streaming on Twitch and analyzed via Partial least squares...
Persistent link: https://www.econbiz.de/10014085189
Persistent link: https://www.econbiz.de/10011642032
Persistent link: https://www.econbiz.de/10012175705
Persistent link: https://www.econbiz.de/10013184784
Persistent link: https://www.econbiz.de/10014302574