Prior literature has focused primarily on offline sampling of physical goods and online sampling of information goods, whereas a new form of sampling campaign—physical goods sampling via online channels—receives little attention. Leveraging a rich data set from Taobao, a large e-commerce...

Despite the popular use of product sampling as a promotional strategy by retailers, existing research has largely focused on offline sampling of physical goods and online sampling of information goods but overlooked online sampling of physical goods. We argue that, in the context of online...

Research investigating the sales impacts of product sampling in e-commerce still lags. We attempt to answer: (1) How does the sampling of a product affect the sales of other products in the same store (i.e., in-store spillover effect)? (2) How does the sampling of a product affect the sales of...