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Bulwark of the company or advocate of stakeholders? : public relations strategies between influencing and consulting
Hoffjann, Olaf; Hachmeister, Philine - In: The management game of communication, (pp. 99-119). 2016
Persistent link: https://www.econbiz.de/10011568178
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Between strategic clarity and strategic ambiguity : oscillating strategic communication
Hoffjann, Olaf - In: Corporate communications : an international journal 27 (2022) 2, pp. 284-303
Persistent link: https://www.econbiz.de/10013162810
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Understanding strategy in communication management
Raupp, Juliana; Hoffjann, Olaf - In: Journal of communication management : an international … 16 (2012) 2, pp. 146-161
Persistent link: https://www.econbiz.de/10009541418
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Outside-in- versus Inside-out-content: Introducing a New Approach to the Origins of Content in Strategic Communication
Hoffjann, Olaf - In: Joy : using strategic communication to improve …, (pp. 37-53). 2020
The objective of this chapter is to introduce the new concept of outside-in-content, which facilitates a new perspective in the decoupling discourse. Based on the requirements for the contents of strategic communication, the concept of outside-in- and inside-out-content is introduced. The...
Persistent link: https://www.econbiz.de/10015088089