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Structural equation modeling
alternating least squares
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European journal of marketing
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A comparative study of the predictive power of component-based approaches to structural equation modeling
Cho, Gyeongcheol
;
Kim, Sunmee
;
Lee, Jonathan
;
Hwang, …
- In:
European journal of marketing
57
(
2023
)
6
,
pp. 1641-1661
Persistent link: https://www.econbiz.de/10014342037
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Mirror, mirror on the wall : a comparative evaluation of composite-based structural equation modeling methods
Hair, Joseph F.
;
Hult, G. Tomas M.
;
Ringle, Christian M.
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
5
,
pp. 616-632
Persistent link: https://www.econbiz.de/10011772285
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