Purpose The purpose of this paper is to model and investigate collaborative culture and relationship strength roles in supply chain collaboration. This research highlights critical role played by culture and relationship strength in collaboration. Design/methodology/approach Drawing from...

Purpose – The purpose of this paper is to frame collaboration in supply chain as a hierarchical reflective construct. Design/methodology/approach – This study uses data from industries in India to test the hierarchical and structural model. Partial least squares method is used to test the...