Purpose – This paper aims to highlight the imperatives for sustainability marketing (SM) adoption in the emerging markets (EMs), identifies challenges that are encumbering them from adopting SM orientation, and proposes research agenda for better understanding of the construct in the EMs....

This paper presents a radical departure from what is now replete, and well documented in the literature - i.e. ‘mom and pop’ shops in European migrant populations. Rather our focus is on budding returnee migrants, and transnational entrepreneurs, who have navigated away from traditional...

As the world embarked upon the Road to Rio (i.e., Rio de Janeiro), global attention to ‘saving the world from itself’, became renewed. In a bid to cut back the carbon footprints for which the Middle East is renowned, it is interesting to see that a member of the United Arab Emirates (UAE)...