Includes cover page, journal info, contents page, and editorial information

While there is increasing interest in reducing obesity, relatively few of these efforts focus on rural communities. A multi-tiered model to reduce obesity risk factors was developed and implemented to change food behavior and health awareness in a rural West Texas community over a one year...

Nitrogen is a crucial input for the efficient production of rice and is generally applied in two split treatments, before flooding the rice paddocks at sowing time and within a week after the beginning of the panicle initiation stage. There is no pre-sowing test to estimate nitrogen requirements...

Generic advertising has been a widely-used marketing tool of many agricultural industries. The strategy has come under increasing scrutiny lately, especially by levy-paying producers who fund the advertising. Also, for many food products, supermarket chains have developed and advertised their...

Most fresh fruits and vegetables are unbranded. However, buyers are assisted with brands when purchasing most other grocery products. Brands have the potential to be of value to buyers and to the organisations that own them. However, research has shown that brands are only valuable to buyers...

Includes: Front Cover, Editorial Information, JAAE Manuscript Submission Guidelines

Includes: Front Cover, Table of Contents, Editorial Information