Lopez-Pumarejo, Tomas A.; Bassell, Myles - In: American Journal of Business 24 (2009) 2, pp. 33-39
This paper explores the reasons for the increase in “outdoor advertising” (OA) expenditures worldwide and the impact of billboards on our cities. Since 2006, a portable device that measures billboard exposure became widely available, thus setting up a rating system like that of other forms...
