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Ethiek als een dimensie in het beslissingsproces van een onderneming : een literatuuroverzicht
Mielants, Caroline; Rozen, Irene; Pelsmacker, Patrick de; … - In: Economisch en sociaal tijdschrift : een driemaandelijke … 54/55 (2000/01) 3, pp. 259-289
Persistent link: https://www.econbiz.de/10001530689
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The power growth curve revisited : a comment on J. C. Tanner's car ownership growth model
Pelsmacker, Patrick de - In: Belgian journal of operations research, statistics and … 28 (1988) 1, pp. 3-13
Persistent link: https://www.econbiz.de/10001076750
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Implicit attitudes toward green consumer behavior
Vantomme, Delphine; Geuens, Maggie; De Houwer, Jan; … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
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Marketing communications : a European perspective
Pelsmacker, Patrick de; Geuens, Maggie; Van den Bergh, Joeri - 2010 - 4th ed.
Persistent link: https://www.econbiz.de/10003888300
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Marketing communications : a European perspective
Pelsmacker, Patrick de; Geuens, Maggie; Van den Bergh, Joeri - 2007 - 3. ed.
Persistent link: https://www.econbiz.de/10003386383
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Marketing ethics and regulation of marketing activity : the role of government and industry
Eagle, Lynne C.; Dahl, Stephan; Pelsmacker, Patrick de; … - In: The SAGE handbook of marketing ethics, (pp. 498-517). 2021
Persistent link: https://www.econbiz.de/10012306768
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Advanced introduction to advertising
Pelsmacker, Patrick de - 2022
Persistent link: https://www.econbiz.de/10013483652
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Marketing communications : a European perspective
De Pelsmacker, Patrick; Geuens, Maggie; Van den Bergh, Joeri - 2010 - 4. ed.
Persistent link: https://www.econbiz.de/10004956662