Similar Search Results

Stochastic models of buying behavior

Massy, William F.; Montgomery, David B.; Morrison, Donald G. - 1970

Persistent link: https://www.econbiz.de/10000050486

An emerging process of building models for management decision makers

Urban, Glen L. - 1972

Persistent link: https://www.econbiz.de/10002943372

Fundamental issues & directions for marketing

Day, George S.; Montgomery, David B. - 1999

Persistent link: https://www.econbiz.de/10001453425

Corporate social responsibility reputation effects on MBA job choice

Montgomery, David B. (contributor); … - 2003

Persistent link: https://www.econbiz.de/10001775365

Strategic Groups : Comparing Cognitive and Objective Approaches

Clark, Bruce - 2014

This research compares two different approaches to identifying strategic groups, a cognitive approach, which reflects the perceptions of managers competing in the industry, and an objective approach, which reflects objective product-market characteristics. While there has been much recent...

Persistent link: https://www.econbiz.de/10013055869

First-mover advantages

Lieberman, Marvin B.; Montgomery, David B. - In: Strategic management journal 9 (1988), pp. 41-58

Persistent link: https://www.econbiz.de/10003617788

Advanced marketing strategy : phenomena, analysis, and decisions

Urban, Glen L.; Star, Steven H. - 1991

Persistent link: https://www.econbiz.de/10000835595

First-mover advantages from pioneering new markets : a survey of empirical evidence

Robinson, William Thomas - In: Review of industrial organization : RIO 9 (1994) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10001184853

Prelaunch forecasting of new automobiles

Urban, Glen L. - In: Management science : journal of the Institute for … 36 (1990) 4, pp. 401-421

Persistent link: https://www.econbiz.de/10001083747

Website Morphing 2.0 : switching costs, partial exposure, random exit, and when to morph

Hauser, John R.; Liberali, Guilherme; Urban, Glen L. - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1594-1616

Persistent link: https://www.econbiz.de/10010381857