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Unique inter-brand effects of price on brand choice
Krishnamurthi, Lakshman - In: Journal of business research : JBR 34 (1995) 1, pp. 47-56
Persistent link: https://www.econbiz.de/10001187884
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Quality-tier competition : impacts of the "whether" decision and the direction of price change
Sivakumar, K.; Raj, S. P. - 1995
Persistent link: https://www.econbiz.de/10000917642