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Marketing cooperation among rivals
Gatignon, Hubert A.; Robertson, Thomas S.; Sahay, Arvind - 1998
Persistent link: https://www.econbiz.de/10000982224
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When less is better than more : just-below discount in tensile price promotions
Banerjee, Prantosh J.; Tripathi, Sanjeev; Sahay, Arvind - In: Journal of retailing and consumer services 31 (2016), pp. 93-102
Persistent link: https://www.econbiz.de/10011528540
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Cashbacks "In the nick of time" : consumers' sensitivity to promotion delays and impact on promotion judgments
Kumari, Rashmi; Tatavarthy, Aruna Divya; Sahay, Arvind - In: Journal of consumer marketing 41 (2024) 5, pp. 524-539
Persistent link: https://www.econbiz.de/10015078755
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The neural correlates and the underlying processes of weak brand choices
Kapoor, Ankur; Sahay, Arvind; Singh, Nandini C.; Pammi, … - In: Journal of business research : JBR 154 (2023), pp. 1-20
Persistent link: https://www.econbiz.de/10013468706