We explore how a firm’s knowledge structure characteristics and market identity—as reflected in its position in the industry value chain and market status—influence knowledge-based alliance (KBA) formation. We propose that a firm’s propensity to form KBAs is affected by the congruence...

Marketing is changing over time, giving value not only to customer satisfaction but also to environmental heritage, for a sustainable economy. The importance of the natural environment related to marketing brought many academics and professionals to define green marketing, although today there...

There is an emerging consensus among scholars that a unified definition of social entrepreneurship would empower better research and legitimize the entire field. In spite of these benefits, none of the four definitions identified here is clearly superior to the others. Moreover, a unified...