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Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
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The why of consumption : contemporary perspectives on consumer motives, goals and desires
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ECONIS (ZBW)
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Assessing measurement invariance through multi-sample structural equation modeling
Steenkamp, Jan-Benedict E. M.
- In:
Die Kausalanalyse : ein Instrument der empirischen …
,
(pp. 399-426)
.
1998
Persistent link: https://www.econbiz.de/10001299875
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Die Kausalanalyse als Instrument der Marketingforschung : eine Bestandsaufnahme
Homburg, Christian
- In:
Journal of business economics : JBE
65
(
1995
)
10
,
pp. 1091-1108
Persistent link: https://www.econbiz.de/10001187177
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3
The role of emotions in goal-directed behaviour
Bagozzi, Richard P.
;
Baumgartner, Hans
;
Pieters, Rik
; …
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 36-58)
.
2005
Persistent link: https://www.econbiz.de/10003932973
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4
Dealing with common method variance in international marketing research
Baumgartner, Hans
;
Weijters, Bert
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 7-22
Persistent link: https://www.econbiz.de/10012608046
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5
Measuring latent individual difference variables with a conjoint design and structural equation modeling
Weijters, Bert
;
Deltomme, Berre
;
Gorissen, Karen
; …
- In:
Marketing letters : a journal of research in marketing
35
(
2024
)
2
,
pp. 245-257
Persistent link: https://www.econbiz.de/10015125211
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