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Measuring consumer perceptions...
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Theory
Consumer behaviour
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12
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12
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42
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Kamakura, Wagner A.
38
Wedel, Michel
15
Russell, Gary J.
5
Lenk, Peter
3
Russell, Gary
3
Agrawal, Jagdish
2
Balasubramanian, Siva
2
DeSarbo, Wayne S.
2
Elrod, Terry
2
Johnson, Richard
2
Kwak, Kyuseop
2
Ledolter, Johannes
2
Moon, Sangkil
2
Neslin, Scott
2
Srivastava, Rajendra K.
2
Venkatesh, R.
2
Andrews, Rick
1
Ansari, Asim
1
Arora, Neeraj
1
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1
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1
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1
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1
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1
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Conjoint measurement : methods and applications
1
International Series in Quantitative Marketing
1
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1
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1
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1
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1
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1
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A probabilistic choice model for market segmentation and elasticity structure
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
26
(
1989
)
4
,
pp. 379-390
Persistent link: https://www.econbiz.de/10001075767
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2
A model of latent symmetry in cross price elasticities
Russell, Gary J.
- In:
Marketing letters : a journal of research in marketing
3
(
1992
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10001122139
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3
Implications of market structure for elasticity structure
Russell, Gary J.
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 229-241
Persistent link: https://www.econbiz.de/10001054429
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4
An analysis of assortment choice in grocery retailing
Kwak, Kyuseop
;
Duvvuri, Sri Devi
;
Russell, Gary J.
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 19-33
Persistent link: https://www.econbiz.de/10010500771
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5
The size-rank relationship for market shares of consumer packaged goods
Bae, Young Han
;
Gruca, Thomas S.
;
Lim, Hyunwoo
; …
- In:
Applied economics
52
(
2020
)
54
,
pp. 5986-5994
Persistent link: https://www.econbiz.de/10012308399
Saved in:
6
A least squares procedure for benefit segmentation with conjoint experiments
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 157-167
Persistent link: https://www.econbiz.de/10001051617
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7
A note on "The use of categorical variables in data envelopment analysis"
Kamakura, Wagner A.
- In:
Management science : journal of the Institute for …
34
(
1988
)
10
,
pp. 1273-1276
Persistent link: https://www.econbiz.de/10001060057
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8
Market segmentation : conceptual and methodological foundations
Wedel, Michel
;
Kamakura, Wagner A.
-
2000
-
2. ed.
Persistent link: https://www.econbiz.de/10001422025
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9
Heterogeneous and nonproportional effects of marketing variables on brand switching : an application of a discrete time duration model ; research note
Wedel, Michel
;
Kamakura, Wagner A.
-
1993
Persistent link: https://www.econbiz.de/10000870840
Saved in:
10
The information content of response latencies in conjoint experiments
Haaijer, Marinus E.
;
Kamakura, Wagner A.
;
Wedel, Michel
-
1998
Persistent link: https://www.econbiz.de/10000988149
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