This chapter explores the implications of dominant retailers for marketing channels – the system through which manufacturers distribute their products to consumers. The emergence of a few dominant retailers has altered the way in which members of the marketing channel make decisions. The...

Competing brands differ in the extent to which they offer a feature as standard or optional in their product lines. In this paper, we study the competitive basis for this difference in brands' product line strategies. Specifically, we analyze the relationship between a brand's quality image and...

This chapter evaluates the impact of sharing information on wholesale and retail pricing incentives as well as on the distribution of economic rents. We consider a model in which the manufacturer distributes its product to one or more retailers. Each firm receives a private signal as an estimate...