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Theory
Consumer behaviour
120
Konsumentenverhalten
118
Theorie
86
Experiment
31
Market research
27
Marketing
27
Marktforschung
27
Estimation theory
22
Schätztheorie
22
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20
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20
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18
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18
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17
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15
Marketingmanagement
15
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15
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14
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14
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13
Behavioral economics
13
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13
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13
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13
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13
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12
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12
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12
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12
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11
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10
Markenimage
10
Market segmentation
10
Personality psychology
10
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Wedel, Michel
60
Pieters, Rik
16
Warlop, Luk
16
Kamakura, Wagner A.
15
DeSarbo, Wayne
11
Bijmolt, Tammo H. A.
6
DeSarbo, Wayne S.
5
Haaijer, Rinus
5
Cardinaels, Eddy
4
Hofstede, Frenkel ter
4
Roodhooft, Filip
4
Zeelenberg, Marcel
3
Agrawal, Jagdish
2
Alba, Joseph W.
2
Bockenholt, Ulf
2
Forehand, Mark R.
2
Lans, Ralf van der
2
Leeflang, Peter
2
Lenk, Peter
2
Puntoni, Stefano
2
Smeesters, Dirk
2
Sándor, Zsolt
2
Van Avermaet, Eddy
2
Van Herck, Gustaaf
2
Vriens, Marco
2
Adiguzel, Feray
1
Ansari, Asim
1
Arora, Neeraj
1
Bagozzi, Richard P.
1
Baumgartner, Hans
1
Bemmaor, Albert C.
1
Bijmolt, Tammo H.A.
1
Bolton, Lisa E.
1
Botschen, Günther
1
Briers, Barbara
1
Bronnenberg, Bart J.
1
Chiang, Jeongwen
1
Chintagunta, Pradeep K.
1
Corneille, Olivier
1
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1
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1
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1
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Research report / Graduate School Research Institute Systems, Organisations and Management
8
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
7
Discussion paper / Center for Economic Research, Tilburg University
5
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
5
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
5
Research report / Graduate School Research Institute Systems, Organisations and Management / Graduate School Research Institute Systems, Organisations and Management
5
Conjoint measurement : methods and applications
3
Marketing science
3
Economics letters
2
International Series in Quantitative Marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Robert H. Smith School Research Paper
2
Advances in services marketing
1
Conjoint measurement : methods and applications ; with 91 tables
1
ERIM report series research in management
1
International series in quantitative marketing : ISQM
1
Journal of accounting research
1
Journal of applied econometrics
1
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of the American Statistical Association : JASA
1
KUL Working Paper
1
Katholieke Universiteit Leuven: Faculty of Business and Economics OR
1
Kyklos : international review for social sciences
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing Science Institute Technical Working Paper, Report
1
OR spectrum : quantitative approaches in management
1
Onderzoeks-memorandum / Rijskuniversiteit Groningen, Instituut voor Economisch Onderzoek / Institute of Economic Research, University of Groningen
1
Psychology & marketing
1
Research report / Graduate School Research Institute Systems, Organisation and Management / Graduate School Research Institute Systems, Organisations and Management
1
Ross School of Business Paper
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
Tijdschrift voor economie en management
1
Wageningen economic papers
1
Working paper / European Institute for Advanced Studies in Management
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
86
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1
Visual attention during brand choice : the impact of time pressure and task motivation
Pieters, Rik
;
Warlop, Luk
-
1998
Persistent link: https://www.econbiz.de/10000990869
Saved in:
2
Ad gist : ad communication in a single eye fixation
Pieters, Rik
;
Wedel, Michel
- In:
Marketing science
31
(
2012
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10009511628
Saved in:
3
The buffer effect : the role of color when advertising exposures are brief and blurred
Wedel, Michel
;
Pieters, Rik
- In:
Marketing science
34
(
2015
)
1
,
pp. 134-143
Persistent link: https://www.econbiz.de/10010497612
Saved in:
4
Eye-movement analysis of search effectiveness
Lans, Ralf van der
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of the American Statistical Association : JASA
103
(
2008
)
482
,
pp. 452-461
Persistent link: https://www.econbiz.de/10003751735
Saved in:
5
Analyst earning forecasts and advertising and R&D budgets : role of agency theoretic monitoring and bonding costs
Elsen, Millie
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10011537829
Saved in:
6
Competitive brand salience
Lans, Ralf van der
;
Pieters, Rik
;
Wedel, Michel
- In:
Marketing science
27
(
2008
)
5
,
pp. 922-931
Persistent link: https://www.econbiz.de/10003780162
Saved in:
7
Meaningful mediation analysis : plausible causal inference and informative communication
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 692-716
Persistent link: https://www.econbiz.de/10011755408
Saved in:
8
The covariance matrix of mixture model parameter estimates using the EM algorithm when classes are well separated
Wedel, Michel
-
1997
Persistent link: https://www.econbiz.de/10000973058
Saved in:
9
Concominant variables in mixture models
Wedel, Michel
-
1999
Persistent link: https://www.econbiz.de/10001393874
Saved in:
10
When salespeople lose face : differential coping responses to customer-versus manager-evoked shame
Verbeke, Willem J. M. I.
;
Pieters, Rik
;
Zeelenberg, Marcel
-
1999
Persistent link: https://www.econbiz.de/10001433432
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