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Capturing evolving visit behavior in clickstream data
Moe, Wendy W.; Fader, Peter - 2001
Persistent link: https://www.econbiz.de/10001642999
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The effects of installed base innovativeness and recency on content sales in a platform-mediated market
Healey, John; Moe, Wendy W. - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 246-260
Persistent link: https://www.econbiz.de/10011527069
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Forecasting new product trial in a controlled test market environment
Fader, Peter; Hardie, Bruce G. S.; Zeithammer, Robert - In: Journal of forecasting 22 (2003) 5, pp. 391-410
Persistent link: https://www.econbiz.de/10001781690
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Customer-base valuation in a contractual setting : the perils of ignoring heterogeneity
Fader, Peter; Hardie, Bruce G. S. - In: Marketing science 29 (2010) 1, pp. 85-93
Persistent link: https://www.econbiz.de/10003973175
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New perspectives on customer "death" using a generalization of the Pareto/NBD model
Jerath, Kinshuk; Fader, Peter; Hardie, Bruce G. S. - In: Marketing science 30 (2011) 5, pp. 866-880
Persistent link: https://www.econbiz.de/10009384009
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Fusing aggregate and disaggregate data with an application to multiplatform media consumption
Feit, Elea McDonnell; Wang, Pengyuan; Bradlow, Eric T.; … - In: Journal of marketing research : JMR 50 (2013) 3, pp. 348-364
Persistent link: https://www.econbiz.de/10009755700
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Model selection using database characteristics : developing a classification tree for longitudinal incidence data
Schwartz, Eric M.; Bradlow, Eric T.; Fader, Peter - In: Marketing science 33 (2014) 2, pp. 188-205
Persistent link: https://www.econbiz.de/10010358791
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Customer acquisition via display advertising using multi-armed bandit experiments
Schwartz, Eric M.; Bradlow, Eric T.; Fader, Peter - 2013
Persistent link: https://www.econbiz.de/10010342020
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Simple probability models for computing CLV and CE
Fader, Peter; Hardie, Bruce G. S. - In: Handbook of research on customer equity in marketing, (pp. 77-100). 2015
Persistent link: https://www.econbiz.de/10010483499
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Probability models for customer-base analysis
Fader, Peter; Hardie, Bruce G. S. - In: Journal of interactive marketing : a quarterly … 23 (2009) 1, pp. 61-69
Persistent link: https://www.econbiz.de/10003833060