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Theory
Multinationales Unternehmen
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Dimitratos, Pavlos
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Saren, Michael
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Plakoyiannaki, Emmanuella
4
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Brodie, Roderick J.
1
Gibbert, Michael
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Business strategy and the environment
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Emerging paradigms in international entrepreneurship
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European Journal of Marketing
1
Expanding disciplinary space : on the potential of critical marketing
1
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International business review : the official journal of the European International Business Academy
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ECONIS (ZBW)
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Theoretical foundations of an international entrepreneurial culture
Dimitratos, Pavlos
;
Plakoyiannaki, Emmanuella
-
2009
Persistent link: https://www.econbiz.de/10003834488
Saved in:
2
Modes of engagement for critical marketing : oppositional, revivalist and therapeutic ; commentary
Saren, Michael
- In:
Expanding disciplinary space : on the potential of …
,
(pp. 203-208)
.
2013
Persistent link: https://www.econbiz.de/10010199640
Saved in:
3
Modes of engagement for critical marketing : oppositional, revivalist and therapeutic
Saren, Michael
- In:
Journal of marketing management : MM
25
(
2009
)
7/8
,
pp. 843-848
Persistent link: https://www.econbiz.de/10003886261
Saved in:
4
Management of internationalization ventures: should international partners be "agents" or "stewards"?
Dimitratos, Pavlos
- In:
Internationalization : firm strategies and management
,
(pp. 138-149)
.
2003
Persistent link: https://www.econbiz.de/10001754323
Saved in:
5
Understanding time in qualitative international business research : towards four styles of temporal theorizing
Hoorani, Bareerah Hafeez
;
Plakoyiannaki, Emmanuella
; …
- In:
Journal of world business : JWB
58
(
2023
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013534415
Saved in:
6
Legitimizing diverse uses for qualitative research : a rhetorical analysis of two management journals
Welch, Catherine
;
Plakoyiannaki, Emmanuella
;
Piekkari, …
- In:
International journal of management reviews : IJMR
15
(
2013
)
2
,
pp. 245-264
Persistent link: https://www.econbiz.de/10009744270
Saved in:
7
Breaking the silence about exiting fieldwork : a relational approach and its implications for theorizing
Michailova, Snejina
;
Piekkari, Rebecca
;
Plakoyiannaki, …
- In:
The Academy of Management review : AMR
39
(
2014
)
2
,
pp. 138-161
Persistent link: https://www.econbiz.de/10010358412
Saved in:
8
Social Marketing
Saren, Michael
- In:
European Journal of Marketing
42
(
2008
)
9/10
,
pp. 1133-1134
Persistent link: https://www.econbiz.de/10014722520
Saved in:
9
Theorizing about the service dominant logic : the bridging role of middle range theory
Brodie, Roderick J.
;
Saren, Michael
;
Pels, Jaqueline
- In:
Marketing theory
11
(
2011
)
1
,
pp. 75-91
Persistent link: https://www.econbiz.de/10008988876
Saved in:
10
The living product : using the creative nature of metaphors in the search for sustainable marketing
Mitchell, Ingrid Kajzer
;
Saren, Michael
- In:
Business strategy and the environment
17
(
2008
)
6
,
pp. 398-410
Persistent link: https://www.econbiz.de/10003770728
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